Located on the western coast of Morocco, Agadir is a vibrant city that attracts visitors with its sunny climate, water sports, and cultural offerings. The city's main attraction is its impressive nine-kilometre stretch of sandy beach – one of the best in the country. The Atlantic waters here are crystal clear and lined with numerous cafes and restaurants, as well as a charming marina.
Much of Agadir was destroyed by an earthquake in the 1960s and had to be rebuilt from scratch. The result is a beautiful resort town with broad, palm-lined avenues, flowering parks and bustling cafes and restaurants. Despite the modernization, remnants of old Agadir can still be discovered in the city centre, where you can explore bazaars, spice-filled souks, and attractive examples of Moroccan architecture.
Things to do on a luxury Agadir holiday
During your Agadir holiday, make sure to set aside time to visit the Agadir Medina, an impressive recreation of the city's original medina that was destroyed by the earthquake. The 13-acre site was built in 1992 using traditional Berber techniques, creating a living museum where visitors can explore bazaars, artisan workshops, galleries and event spaces.
In the oldest district of the city, you’ll find the Kasbah of Agadir, with hilltop fortifications dating back to 1541. To immerse yourself in traditional Moroccan culture, head to Souk el Had, the city's most impressive market with over 3,000 stalls. Here, you can sample local delicacies and haggle over handmade fabrics, jewellery and souvenirs.
Agadir is also a popular destination for golf enthusiasts, with several top-tier courses located near the city centre, such as Golf du Soleil and Golf de l'Océan.
Dining in Agadir will be another highlight of your trip; sample aromatic tagines, flavourful mezzes, and freshly grilled seafood straight from the ocean.
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